THE ROW | It’s very California


Inspired by quintessential California living, THE ROW’s first flagship store embodies the essence of Modernism by blending interior and exterior spaces.

In addition to the brand’s line of women’s wear and accessories, the residential-style store features furniture sourced from local vendors, paintings, vintage jewelry and objects — all for sale.

“It’s a curation of what we love and what inspires us.” | Mary-Kate Olsen

8440 Melrose Place
Los Angeles, California 90069

THE WHITE TEE | The falling continues

Same white tee, another look.

Alisha is wearing our casual boyfriend t-shirt in a washed cotton. It features rolled sleeves and completes the wardrobe of the modern minimalist.


THE SCARF | Free falling

Free falling … into the favorite season of all the scarf lovers out there.

Alisha is wearing THE LIV | BLANKET SCARF by THE SEPT, made of a beautifully soft cashmere-wool blend. The timeless design simply lets the quality of the material speak for itself and allows you to wear this piece with anything.


It wasn’t until shooting the first THE SEPT collection a few weeks ago that I realized what a truly amazing experience this will be – seeing everything I have worked for end up exactly as I had always pictured.

I could not wait for this website to launch so that I could share these photos with you – to me they are absolutely beautiful. Hopefully you enjoy browsing them and if you have time please let me know what you think.

Thanks to Alisha Schnelle Jonathan Gordon Ben Bartel Stephanie Rodriguez Rafaela Bosi Mia Luna Federowicz Chrissi Wagner Jan Haeusler